Hi. I am Jen Bailey, a UX/UI designer living in Seattle, WA. I create solutions that enhance customer experience and meet targeted business goals.What I can deliver
I can deliver a curious, positive, tenacious, hard-working, focused, growth mindset to deliver meaningful solutions that drive success. I have no shortage of EQ and can navigate pretty well through all types of personalities. I am eager to support and encourage creative energy. I can also deliver research, structure, organization as well as creative ideas.Recent Education
I am one class away from completion of the UX Certification program at School of Visual Concepts. Last year I was in the Web Design program at Seattle Central College.Experience
Not only do I have up to date UX education and experience, for many years I have built functional and concept-driven visual design. I have created infographics, brands, marketing campaigns, websites, advertising and tradeshow exhibits. I have also designed and built websites using Bootstrap, Wordpress and just plain ol’ HTML and CSSSkills
|User Research||Adobe CC||HTML, CSS, PHP, jQuery|
|User Personas||Axure Pro||Comprehensive Marketing Campaigns|
|A/B Testing||Invision||Print Design|
|Wireframing||HTML, CSS, PHP, jQuery||Exhibits|
Yelp is a publisher of crowd-sourced reviews about local businesses.The Challenge
Over the years, many new features have been added and seemingly crammed in wherever they could fit. This has created a hodge podge user experience. What specifically is creating an unpleasant or even frustrating Yelp experience and what can be done to make it awesome? Since 72% of searches conducted on Yelp is done from a mobile device it makes sense to prioritize the study of the app experience.What I did
What’s not working
Because there are many issues to confront, I decided to focus on the bottom navigation and the homepage because solving those issues could have immediate positive results for the user.
Review #1: Google
Review #2: Open Table
Review #3: Angie’s List
Based on the heuristic and competitive reviews here are things to consider for an improved homepage and navigation.
The what and the why behind this prototype
Note: I used the app Sketch to design page layouts then used Invision to build the prototype functionality.
Created a test plan to compare current usability compared to proposed usability. Interviewed 3 current Yelp users.
To implement category icon field to prototype app and retest. Stay tuned!
Adventure Pet Shop has retail stores that not only sell typical pet products but also sell outdoor pet gear for people that enjoy experiencing the outdoors with their furry kids.The Challenge
Adventure Pet Shop wants to expand with an e-commerce site to sell in the US Market. However, there are already a few big pet store retailers out there to compete with. The path to success will be in promoting the unique products Adventure Pet sells as well as creating a fantastic online shopping experience. One component for success will be creating an information architecture that’s easy to use and reinforces the brand.What I did
Overview: Conducted an open card sort using 102 cards of pet products (whew!) with 3 very generous and opinionated pet owners.
Online pet stores reviewed
The Good to Go website is a division of the Washington State Department of Transportation that handles payment of tolls for traveling on I 405, SR 520 Bridge and SR 167 and the Tacoma Narrows Bridge.The Challenge
Currently there is a high volume of calls made to customer service to handle questions and transactions that can be accomplished on the website. In the interest of saving money and HR resources our goal is reverse this trend.What I did
To discover how users figure out what the best Good to Go option is for their needs.
What’s causing trouble for users?
Review #1: The Toll Roads of Orange County
Review #2: EZ Drive MA
Good to Go user #1, David
David just moved to Seattle two years ago and uses the 520 bridge about 3 times a week. He had never been on an electronic toll road or bridge before and was at a complete loss as to how the whole thing worked. The website seemed to confuse him further.
Good to Go user #2, Patrick
Patrick has been using the 520 bridge for many years and remembers when the toll started on the 520 bridge. Since he doesn’t go on it very often he just has an account and the amount billed is set up as an autopay.
Good to Go user #3, Sarah
Sarah was the most informed person interviewed. She signed up to get emails with updates and alerts concerning the implementation of the toll for the 520 bridge. She was able to determine what she needed and the process for getting it before even going to the Good to Go website to sign up.
What are the issues and how do they relate to each other?
Web Development Improvements
BC37° is an off-the-grid glamping* hideaway surrounded by national parks and monuments in Kanab, Utah with Safari-style tents, luxury beds and linens as well as hot showers.The Challenge
BC37° opened their doors in the spring of 2017. Before they even started building platforms for the tents they wanted to know what they were getting into. Who was their competition not only in the Southern Utah area but in the regional glamping market? They also wanted to find out what people were willing to forego in the glamping experience? A morning shower? WiFi? A private bath?What I did
I created a spreadsheet to assess the accommodation market in Kanab, Utah as well as the regional glamping market. The spreadsheet lists out location, accommodation type, how each handle bookings (ie: website, AirBnB etc), cost, unique selling proposition etc.
Conducting a survey, we asked a wide range of questions to find out how people plan vacations as well as what sites people use to book accommodations. It was also important to understand people’s willingness to cope with limited power since BC37° is off the grid with only solar power. We received over 70 responses giving us a pretty good idea of where to target BC37° on the internet as well as what the expectation of guests would likely be.
*Glamping is a portmanteau of glamour and camping. When you’re glamping, there’s no tent to pitch or sleeping bag to unroll. It’s a way to experience the great outdoors without sacrificing luxury.
Check out the website
An e-commerce and social cause website to promote self-love? The Beautiful Project sells signage — vinyl graphics and framed silkscreened art with the word “Beautiful” written in reverse type that can be placed on a wall opposite of a mirror. The signage will help remind a woman to be mindful of her thoughts when looking in the mirror — to turn criticism to admiration one thought at a time. The site will sell these silkscreened art pieces as well as provide inspiration to focus on self-love as well as offer a support forum for people who are in crisis.
How do you create a website that balances both a social cause and an e-commerce shop? Who are the people who would find this product useful? What is the easiest most effective way to have a shopper navigate the e-commerce flow?
The storytelling of each character was woven from stories heard from many people who suffer from crippling self-loathing. The priority was to be inclusive and show the breadth and depth of people who suffer while being bravely personal.
The Information Architecture for this site was challenging because there really isn’t a precedent. The site operates as a support network as well as an e-commerce site. So it was important to create a site that felt inviting and supportive but also where the shopping aspect was easily found.
A flow chart that ensures that any route a user takes will bring them ultimately to complete their objective of purchasing their chosen product.
Developing wireframes for the site required delving into the best practices for e-commerce flow to get a shopper from point a to point z as easily and quickly as possible.
Check out the website
The marketing design team was spending up to 40+ hours creating a single in-game ad campaign. Was this worth the effort?What I did
Bejeweled Blitz is the first match three game ever created. It’s available on mobile platforms. The game app includes advertising before game play and at intervals during.
I have designed and built a number of websites using HTML, CSS, bootstrap, and Wordpress.The sites
BC37° is an off-the-grid glamping hideaway surrounded by national parks and monuments in Kanab, Utah with Safari-style tents, luxury beds and linens as well as hot showers.
This is a wordpress website that has extensive functionality for calendar/booking, e-commerce, flexsliders, security, SEO etc.
Go to BaseCamp 37° website.
An e-commerce and social cause website that promote self-love. The Beautiful Project sells signage — vinyl graphics and framed silkscreened art with the word “Beautiful” written in reverse type that can be placed on a wall opposite of a mirror. The signage will help remind a woman to be mindful of her thoughts when looking in the mirror — to turn criticism to admiration one thought at a time. The site will sell these silkscreened art pieces as well as provide inspiration to focus on self-love as well as offer a support forum for people who are working towards loving themselves.
I designed and coded this site. The functionality is limited to an ecommerce flow demonstration. It’s my intention to build it out completely and launch.
HIGH5! is a local independently-owned full service dog-walking business providing personal and loving care for pets.
I designed and built this site using HTML/CSS as well as bootstrap.
Latino Theatre Projects creates thought-provoking theater, in the Seattle area, that showcases latino playwrights as well as actors.
What I did
I worked as a designer with another designer and two developers to create a custom wordpress site that would be easy for the client to make updates going forward.
The primary goal for the LTP site was to drive people to donate money. We wanted to make that easy from every point on the website. Another primary component was to share what their current production is and what their past productions have been. This helps to demonstrate their professionalism and experience.
The wireframes tell the story of Latino Theatre projects by highlighting their current production and showcasing in the sidebar their outstanding previous productions. The blog is also featured on the homepage with current posts demonstrating their constant engagement in latino theatre.
See all wireframes here
Check out the website.
The Continua Group is an organization that advises school districts on the latest research and methods for working with at risk youth by supporting them socially and emotionally.What I did
I designed and hand coded this site. I also did the information architecture and wireframes.
BaseCamp 37° has quite a unique selling proposition — delivering a unique luxury but natural accommodation experience in a beautiful part of Utah near the best national parks and monuments. With this in mind the client wanted to emphasize the region. It was also important to show a balance between roughing it and luxury. A classic experience harkening to the visual of being in Africa with a base camp of canvas tents where the explorers go out daily to make discoveries and then come back to relative comfort.
We settled on the idea of a distressed look to the logo — kind of a silkscreen or stamped look like on the side of shipping crate.
The tent icon went through a lot of iterations before settling on the final version. It needed to be open and inviting but also be a little private like you would be walking into a secret world.
The font needed to be lovely especially backwards. I wanted it to be a work of art in and of itself. The font style needed to transcend typographic trends and appeal to any person of any generation. The weight of the characters needed to be significant enough that it can stand out on various patterned backgrounds. The font was already high quality so only a bit of final kerning was needed to get it perfect.
I fell in love with the name The Food Fairy. It is magical and happy. The logo needed to be like Christmas morning! Like rainbows and unicorns because here is a magical solution for busy lives to eat healthy food together as a family. The name and logo also needed to fit the owner’s bubbly personality. The logo almost created itself. The placement of the magical fork and the selection of the type was where the challenge was. The font needed to be friendly, casual, approachable and not fussy.
There are some very heavy cliches with the hispanic culture. There are also over-used theater icons with the comedy and tragedy masks, a stage spotlight and the use of quotes. The type of theater that LTP produces is energetic, dynamic as well as provocative. It seemed like the emotion of their productions is what needed to be conveyed in their logo. Jagged edges flying out from a center created that sense of powerful energy.
The logo represents the multi-tiered approach to providing social emotional support. There are many aspects and factors that go into providing that support and it’s often variable, changing as well as overlapping. The center is always the same — the child who needs that support.
Lovely design is a-okay. It looks good and is pleasant to see but also can be forgettable. Meaning and depth in design gives layers to communication that linger.
Chef’n makes fun innovative kitchen gadgets. They wanted to showcase their maturity as a company with this 25th anniversary catalog. We decided on the concept of creating a Chef’n kitchen where the entire kitchen is outfitted with Chef’n gadgets. Each spread took on a different part of the kitchen to highlight new products along with the classics.
The blue and green design salt and pepper grinder was featured in In Style magazine, in their “Must Haves” section.
Brandrud is a furniture manufacturer specializing in the needs of the healthcare industry.
These images are of the showroom that Brandrud had at a NeoCon Exhibition. They won “Best in Show” for the exhibit. In fact, the judges, who typically never talk while reviewing each exhibit, asked many questions about the lightbox shown in the first image.
The lightbox was 20′ long. It was constructed to hold image transparencies. The concept that I developed was to illustrate both the aspirational and the practical. Some of the transparencies showed the lofty aspiration to create furniture that is so enjoyable a user could imagine being where they dreamed rather than in the waiting room of a hospital or a doctor’s office. The other transparencies demonstrated Brandrud’s intensive R&D specializing in furniture for medical facilities.
Brandrud had an extensive line of furniture designed specifically for the healthcare and educational industries. Their furniture was functional as well as attractive. They needed a catalog that visually demonstrated that they were the innovators. Everything from the art direction of the photography to the typeface of the content demonstrated a high level of quality that simply had never been seen before in this industry.
FareStart celebrated 20 years of transforming lives through culinary job training with a big party. The who’s who of local cuisine and wineries shared exquisite small tastes and fruit-forward sips for guests. It was an epic sold out event for a wonderfully successful local non-profit.
Not too many designers can say they had the pleasure of designing an invitation to a semi-formal Groundhog Day party. Guests were encouraged to choose their dress based on whether they thought the Groundhog would see his shadow or not. Black or spring colors. I created an invite that reflected that choice with half the tree bare and the other with budding leaves.
For National Teacher Appreciation Day, The Seattle Times received a wonderful outpouring of stories about amazing teachers and their lifelong influence. Traditionally, ST published a full page ad giving thanks to teachers for their efforts. This particular year I proposed that it was time to move beyond images of chalkboard written messages and shiny apples and do something both meaningful for teachers as well as those of us who have been inspired by teachers. The ad encouraged readers to go to The Seattle Times facebook page and write a bit about a teacher that inspired them. By the end of the week, hundreds had written in.
Every year The Seattle Times in collaboration with the Puyallup Fair publish a three-part education campaign targeting school-aged children with a particular theme. This year’s theme, Physics, matched quite well with the events of The Puyallup Fair.
Every year The Seattle Times in collaboration with the Puyallup Fair publish a three-part education campaign targeting school-aged children with a particular theme. This year’s theme, Glee, centered around how music and other joyful experiences can affect your brain.
This was FUN! An annual report as an infographic poster? Heck yeah! AND FareStart (which is a fantastic non-profit) saved quite a bit on printing costs and gave their investors the financials and year in review in a compelling refreshing format.
A marine ecosystem health program. I chose kelp because the health of kelp forests is a primary measure to gauge the health of the Salish Sea overall.
An odor-eliminator spray.
A company that provides dynamic solutions for the development of leaders, teams and organizations.