Hi, I am Jen Bailey a UX designer living in Seattle, WA. I have many years experience building functional and concept-driven graphic design. I also have upgraded my skill set to include best practices of UX Design. With my experience, education, and passion for communication, I can provide top-notch strategic solutions for a happy user experience.Education
Currently I am attending courses at Seattle Visual Concepts and Seattle Central College with course titles like: UX Designer’s Guide to Responsive Design, Axure for Wireframes and mockups, Usability Research Methods, and User Interface & Experience (UI/UX) Design for the Web.What I can deliver
I can deliver a curious, positive, tenacious, hard-working, focused, growth mindset to deliver meaningful solutions that drive success. I have no shortage of EQ and can navigate pretty well through all types of personalities. I am eager to support and encourage creative energy. I can also deliver research, structure, organization as well as creative ideas.For my resumé go HERE.
This project was for a User Research class. This is NOT an actual project for the Washington State Department of Transportation.
The Good to Go website is a division of the Washington State Department of Transportation that handles payment of tolls for traveling on I 405, SR 520 Bridge and SR 167 and the Tacoma Narrows Bridge.
Currently there is a high volume of calls made to customer service to handle questions and transactions that can be accomplished on the website. In the interest of saving money and HR resources our goal is reverse this trend.What I did
To discover how users figure out what the best Good to Go option is for their needs.
What's causing trouble for users?
Review #1: The Toll Roads of Orange County
Review #2: EZ Drive MA
Good to Go user #1, David
David just moved to Seattle two years ago and uses the 520 bridge about 3 times a week. He had never been on an electronic toll road or bridge before and was at a complete loss as to how the whole thing worked. The website seemed to confuse him further.
“I don’t understand the difference between the pay by plate account and the good to go account with a sticker.”
“How did I find the FAQ page before and how do I get back to it?”
“I feel like I am jumping down a rabbit hole here. I could spend another half hour and still not find what I need.”
Good to Go user #2, Patrick
Patrick has been using the 520 bridge for many years and remembers when the toll started on the 520 bridge. Since he doesn't go on it very often he just has an account and the amount billed is set up as an autopay.
“I can’t find the FAQ page — it doesn’t say it anywhere.”
“It looks like there are two homepages but with different information.”
“I don’t know how it works if you have a rental car and want to go across the bridge and I can’t find where that information is on the website.”
Good to Go user #3, Sarah
Sarah was the most informed person interviewed. She signed up to get emails with updates and alerts concerning the implementation of the toll for the 520 bridge. She was able to determine what she needed and the process for getting it before even going to the Good to Go website to sign up.
“I was able to find what I needed on the Good to Go website and now I don’t have to go back because I set up an autopay.”
What are the issues and how do they relate to each other?
To see the complete presentation with more documentation click here.
BC37° needed to understand the different kinds of people seeking accommodation in the Kanab, Utah area.What I did
I created a spreadsheet (see below) to assess what was already being done in the Kanab, Utah accommodation and the regional glamping markets. I was able to determine that the competition for BaseCamp 37° can be broken down into 3 groups of people looking for accommodations.
Conducting a survey, we asked a wide range of questions to find out how people plan vacations as well as what sites people use to book accommodations. It was also important to understand people’s willingness to cope with limited power since BC37° is off the grid with only solar power. We received over 70 responses giving us a pretty good idea of where to target BC37° on the internet as well as what to expect from guests.
How do you create a website that balances both a social cause and an e-commerce shop?
An e-commerce and social cause website to promote self-love? The Beautiful Project sells signage — vinyl graphics and framed silkscreened art with the word “Beautiful” written in reverse type that can be placed on a wall opposite of a mirror. The signage will help remind a woman to be mindful of her thoughts when looking in the mirror — to turn criticism to admiration one thought at a time. The site will sell these silkscreened art pieces as well as provide inspiration to focus on self-love as well as offer a support forum for people who are in crisis.
The storytelling of each character was woven from stories heard from many people who suffer from crippling self-loathing. The challenge was to be inclusive and show the breadth and depth of people who suffer from crippling self-esteem while also being bravely personal.
The Information Architecture for this site was challenging because there really isn’t a precedent. The site operates as a support network as well as an e-commerce site. So it was important to create a site that felt inviting and supportive but also where the shopping aspect was easily found.
A flow chart that ensures that any route a user takes will bring them ultimately to complete their objective of purchasing their chosen product.
Developing wireframes for the site required delving into the best practices for e-commerce flow to get a shopper from point a to point z as easily and quickly as possible.
To see the website go here.
Educators are tackling supporting the social emotional well being of their students. How do they find the experts to partner with to bring about this support in their schools?What I did
Continua’s target audience was very specific with little ambiguity.
The priority for the user is to find out who is behind Continua Group, how they work and what is the research behind their methods.
To see the website go here.
Patrons and investors need to know that their investment in a theatre company is not just for a flash in the pan production. LTP was moving beyond a two-man endeavor. They needed an updated site and brand that reflected the seriousness of their long-term goals.What I did
The primary goal for the LTP site was to drive people to donate money. We wanted to make that easy from every point on the website. Another primary component was to share what their current production is and what their past productions have been. This helps to demonstrate their professionalism and experience.
The wireframes tell the story of Latino Theatre projects by highlighting their current production and showcasing in the sidebar their outstanding previous productions. The blog is also featured on the homepage with current posts demonstrating their constant engagement in latino theatre.
To see the website go here.
The marketing design team was spending up to 40+ hours creating a single in-game ad campaign. Was this worth the effort?What I did
Bejeweled Blitz is the first match three game ever created. It’s available on mobile platforms. The game app includes advertising before game play and at intervals during.
Not only have I designed web sites but have built a few using HTML, CSS, bootstrap, and Wordpress.The sites
This is a wordpress website that has a whole ton of plugins from calendar features, as well as ecommerce features. It's going to be awesome! However it's still a work in progress. It will be completed by April 15th, 2017. Fingers crossed.
I designed and hand coded this site. The functionality is limited to an ecommerce flow demonstration. It's my intention to build it out completely and launch.
After designing this site, I hand coded and then rebuilt it with Bootstrap. Then I built it combining both to get the exact functionality the client wanted.
I designed and hand coded this site. I also did information architecture and wireframes.
I designed and hand coded this site. I also did a user analysis, information architecture and wireframes for this site.
BaseCamp 37° has quite a unique selling proposition — delivering a unique luxury but natural accommodation experience in a beautiful part of Utah near the best national parks and monuments. With this in mind the client wanted to emphasize the region. It was also important to show a balance between roughing it and luxury. A classic experience harkening to the visual of being in Africa with a base camp of canvas tents where the explorers go out daily to make discoveries and then come back to relative comfort.
We settled on the idea of a distressed look to the logo — kind of a silkscreen or stamped look like on the side of shipping crate.
The tent icon went through a lot of iterations before settling on the final version. It needed to be open and inviting but also be a little private like you would be walking into a secret world.
The font needed to be lovely especially backwards. I wanted it to be a work of art in and of itself. The font style needed to transcend typographic trends and appeal to any person of any generation. The weight of the characters needed to be significant enough that it can stand out on various patterned backgrounds. The font was already high quality so only a bit of final kerning was needed to get it perfect.
I fell in love with the name The Food Fairy. It is magical and happy. The logo needed to be like Christmas morning! Like rainbows and unicorns because here is a magical solution for busy lives to eat healthy food together as a family. The name and logo also needed to fit the owner’s bubbly personality. The logo almost created itself. The placement of the magical fork and the selection of the type was where the challenge was. The font needed to be friendly, casual, approachable and not fussy.
There are some very heavy cliches with the hispanic culture. There are also over-used theater icons with the comedy and tragedy masks, a stage spotlight and the use of quotes. The type of theater that LTP produces is energetic, dynamic as well as provocative. It seemed like the emotion of their productions is what needed to be conveyed in their logo. Jagged edges flying out from a center created that sense of powerful energy.
The logo represents the multi-tiered approach to providing social emotional support. There are many aspects and factors that go into providing that support and it’s often variable, changing as well as overlapping. The center is always the same — the child who needs that support.
Lovely design is a-okay. It looks good and is pleasant to see but also can be forgettable. Meaning and depth in design gives layers to communication that linger.
Chef’n makes fun innovative kitchen gadgets. They wanted to showcase their maturity as a company with this 25th anniversary catalog. We decided on the concept of creating a Chef’n kitchen where the entire kitchen is outfitted with Chef’n gadgets. Each spread took on a different part of the kitchen to highlight new products along with the classics.
The blue and green design salt and pepper grinder was featured in In Style magazine, in their “Must Haves” section.
Brandrud is a furniture manufacturer specializing in the needs of the healthcare industry.
These images are of the showroom that Brandrud had at a NeoCon Exhibition. They won “Best in Show” for the exhibit. In fact, the judges, who typically never talk while reviewing each exhibit, asked many questions about the lightbox shown in the first image.
The lightbox was 20′ long. It was constructed to hold image transparencies. The concept that I developed was to illustrate both the aspirational and the practical. Some of the transparencies showed the lofty aspiration to create furniture that is so enjoyable a user could imagine being where they dreamed rather than in the waiting room of a hospital or a doctor’s office. The other transparencies demonstrated Brandrud’s intensive R&D specializing in furniture for medical facilities.
Brandrud had an extensive line of furniture designed specifically for the healthcare and educational industries. Their furniture was functional as well as attractive. They needed a catalog that visually demonstrated that they were the innovators. Everything from the art direction of the photography to the typeface of the content demonstrated a high level of quality that simply had never been seen before in this industry.
FareStart celebrated 20 years of transforming lives through culinary job training with a big party. The who’s who of local cuisine and wineries shared exquisite small tastes and fruit-forward sips for guests. It was an epic sold out event for a wonderfully successful local non-profit.
Not too many designers can say they had the pleasure of designing an invitation to a semi-formal Groundhog Day party. Guests were encouraged to choose their dress based on whether they thought the Groundhog would see his shadow or not. Black or spring colors. I created an invite that reflected that choice with half the tree bare and the other with budding leaves.
For National Teacher Appreciation Day, The Seattle Times received a wonderful outpouring of stories about amazing teachers and their lifelong influence. Traditionally, ST published a full page ad giving thanks to teachers for their efforts. This particular year I proposed that it was time to move beyond images of chalkboard written messages and shiny apples and do something both meaningful for teachers as well as those of us who have been inspired by teachers. The ad encouraged readers to go to The Seattle Times facebook page and write a bit about a teacher that inspired them. By the end of the week, hundreds had written in.
Every year The Seattle Times in collaboration with the Puyallup Fair publish a three-part education campaign targeting school-aged children with a particular theme. This year’s theme, Physics, matched quite well with the events of The Puyallup Fair.
Every year The Seattle Times in collaboration with the Puyallup Fair publish a three-part education campaign targeting school-aged children with a particular theme. This year’s theme, Glee, centered around how music and other joyful experiences can affect your brain.
This was FUN! An annual report as an infographic poster? Heck yeah! AND FareStart (which is a fantastic non-profit) saved quite a bit on printing costs and gave their investors the financials and year in review in a compelling refreshing format.
A marine ecosystem health program. I chose kelp because the health of kelp forests is a primary measure to gauge the health of the Salish Sea overall.
An odor-eliminator spray.
A company that provides dynamic solutions for the development of leaders, teams and organizations.