Hi. I am Jen Bailey, a UX/UI designer living in Seattle, WA.
After umpteen years of driving concept-oriented graphic design, I am now advocating for customer-focused product design at Safeco (a Liberty Mutual company). And I freaking love it. You might be wondering, how can a person love the insurance industry? Well, it’s not what it is but how it is. The story of what is happening is captivating. Can a giant insurance company that’s been around for 60+ years be a new kind of success by creating customer-centric products using design thinking in an agile process? That’s what we are aiming for.
I have a healthy(?) obsession with understanding why people do the things they do. Not only that but how better to communicate in an compelling way by stripping out the formulaic or superfluous and replacing it with authenticity. Because ultimately understanding others and being able to communicate authentically gives meaningful connections. I believe this has everything to do with driving business sucess.
All that is to say that I meet targeted business goals by working with product owners to create solutions that enhance customer experiences. I can deliver a curious, positive, tenacious, hard-working, focused, growth mindset. It’s true!
I completed the UX Certification program at School of Visual Concepts in the Spring on 2018. Previously, I was in the Web Design program at Seattle Central College.
Not only do I have up-to-date UX education and experience, for many years I have built functional and concept-driven visual design. Expedia, Liberty Mutual, Microsoft, Safeco, and T-Mobile, are some of the bigger well-known corporations I have done work for or worked for. I have also designed for many many small to mid-size businesses in house, as a consultant or on a team in an agency. I have created infographics, brands, marketing campaigns, websites, advertising and tradeshow exhibits. I have also designed and built websites using Bootstrap, Wordpress and just plain ol’ HTML and CSS (like this website).
|Contextual interviews||Information architecture||Adobe CC||Marketing campaigns|
|Comparative reviews||Wireframing||Axure Pro||Advertising|
|Affinity Diagramming||Prototyping||Sketch||Web design|
|User personas||Prototype testing||Invision||Print design|
|Problem statements||A/B testing||HTML, CSS, PHP, jQuery||Exhibits|
Bloodworks NW is a non-profit organization that provides a safe, lifesaving blood supply to more than 90 Northwest hospitals. Their largest segment of blood donors has been the baby boomer generation. But this aging donor group has been in steady decline over the past 15 years creating a constant blood supply shortage. As part of my SVC capstone class, I worked on a team of three students to help Bloodworks engage younger generations and encourage regular donorship.
By the end of the 10-week project, our team designed a donor portal that provides an easy system for scheduling a donation, interacting within a community and keeping track of donor stats on an individual level as well as more broadly. My specific focus was creating the social aspect for the donor portal.
One challenge was the project constraints of not being able to work directly with the stakeholders and developers throughout the process. We were going through the design process without receiving their feedback which did amount to a bit of hand wringing. In order to defend our designs in the presentation, we used the responses from the contextual interviews to give perspective on the project.
The interviews were a critical jumping off point to making the best design decisions. Talking to a variety of people helped to verify or refute assumptions we were making. When the project started, I thought a blood donation station parked at a farmers’ market would be an easy way for people to donate but no one was into it. Okay fine. Most everyone wanted Bloodworks to come to their work where they could schedule a convenient time to pop over to the donation bus, squeeze a ball, get a vein tapped and eat a cookie.
We compared three other donor organizations: New York Blood Center, New Zealand Blood Center and the American Red Cross. We found that by comparison, Bloodworks has an awesome website with great content, visually compelling UI and an easy navigation. Yay! Bloodworks falls far behind at the point a potential donor wants to schedule a donation. Boo! The process is antiquated and cumbersome compared to other sites that are easy to navigate with simple step-by-step processes.
A total of 12 people were interviewed. Because Bloodworks wants to create a new generation of lifelong donors, we sought out people who were post high school on up to 40+ years old. The selection had a mix of races with 6 males and 6 females.We asked questions to get our heads around…
“I donate blood because it’s the right thing to do.”
—Chris, 27 years old
“My generation are big activists. If we knew there was a blood shortage we would totally donate.”
—Jaqueline, 18 years old
“Donating at work is easy and convenient. If I couldn’t do it there I am not sure I would do it at all.”
—Matt, 32 years old
Using affinity diagramming, our observations started jelling around three themes: awareness, motivation and ease. Our next step was figuring out how and what do we build that meets the goals of these themes. A donor portal creates awareness on the current needs of Bloodworks. Including a social dashboard to the donor portal allows donors to see and be motivated by others in their community who are donating. Vastly improving the scheduling experience impacts the ease of use for donors.
My focus for the team project was creating the social dashboard of the donor portal. The goal was simply to encourage regular donorship by showcasing what’s happening from the community at large down to a donor’s personal network.
I had an idea to feature people donating that day by having a section of their pics on the main portal page. In testing, many people said they would not be comfortable with their picture in that section. We took it out and decided to instead do features on people who have received donated blood. This mapped to the contextual interviews in the sense that people didn’t want so much focus on themselves for donating.
My team and I presented our research and findings to the Chief Marketing Officer and the development team. After our presentation we were commended for guiding our audience through each stage in a clear and succinct way. We were even asked to present again while being recorded to show future capstone students how it’s done.
“From discovery questions and industry research informing their end deliverable, this team went above and beyond. This engagement tool is vital to ensuring our community blood supply. Their work will help individuals manage, measure, and perpetuate their impact. The value brought by this team to our mission will be immeasurable, and certain. We are thrilled and extremely grateful!”
—Sue Nixon, Chief Marketing Officer
Here is the presentation deck.
BaseCamp is an off-the-grid glamping* hideaway surrounded by national parks and monuments in Kanab, Utah with a mix of Safari-style tents and luxury beds.
In 2017, I was hired by BaseCamp as a consultant to help them determine what they were getting into before they started breaking ground for the tent platforms. Who was their competition not only in the Southern Utah but in the regional glamping market? What were guests willing to forego in the glamping experience? A morning shower? WiFi? A private bath?
*Glamping is a portmanteau of glamour and camping. When you’re glamping, there’s no tent to pitch or sleeping bag to unroll. It’s a way to experience the great outdoors without sacrificing luxury.
BaseCamp had a smashing inaugural year with 5-star ratings on all major accomodation sites, gushing reviews and return bookings.
Not a bad start. Because of the results of the competitive research, BaseCamp felt confident that what they wanted to build would be unique and loved by guests. And because of the concept testing, they also were able to build a “glampground” with amenities that guests would expect or appreciate.
I created a spreadsheet to assess the accommodation market in Kanab, Utah as well as the regional glamping market. The spreadsheet lists out location, accommodation type, how each handle bookings (ie: website, AirBnB etc), cost, unique selling proposition etc.
The accommodation market in Kanab is growing in popularity because of its proximity to so many national parks and monuments. In 2016, eight new AirBnB places opened in Kanab. This validates the notion that there’s still room in the accommodation industry there.
There is nothing like glamping already available in Kanab, Utah or in the surrounding area. Right away BaseCamp will immediately have a unique selling proposition.
Many glamping accommodations have wrap-around services such as guided outdoor adventures, on site activities, and entertainment. Since visitors to Kanab are there to explore the National Parks in the region, BaseCamp will set up evening activities for guests to enjoy after their daily adventures like bocce ball, an outdoor bar with a tv, and a fire pit complete with comfy chairs and marshmallow sticks.
Conducting a survey, I asked a wide range of questions to find out how people plan vacations as well as what sites people use to book accommodations. It was also important to understand people’s willingness to cope with limited power since BaseCamp is off the grid with only solar power. There were over 70 responses giving a pretty good idea of where to target BaseCamp on the internet as well as what the expectation of guests would likely be.
Surveyors use a wide variety of methods to find accommodations: AirBnB, Expedia and Google were the most popular. Surveyors placed a high value on having a unique experience and for that were willing to forego some conveniences such as having a shower in the morning (hot water tank relies on solar power). However, they definitely wanted a charging solution for their phones, cameras and laptops.
Understanding their competition helped determine how to position themselves in the market and what their unique selling proposition is. The survey gave an understanding of how to strike the right balance between roughing it and luxury.
Armed with this understanding they were able to create a successful and memorable BaseCamp.
Side note: I also designed their logo and built their website. Going to the site will tempt you to book your own unique experience. Don’t say I didn’t warn you.
The Good to Go website is a division of the Washington State Department of Transportation that handles payment of tolls for traveling on I 405, SR 520 Bridge and SR 167 and the Tacoma Narrows Bridge. For the sake of this hypothetical project I came up with this scenario: there is a high volume of calls made to customer service to handle questions and transactions that can be accomplished on the Good to Go website. In the interest of saving money and HR resources the goal is reverse this trend by improving the online experience so people can get what they need without having to make a call.
Was it a coincidence that shortly after I posted this case study that WSDOT made some major updates to their Good to Go site? I’d like to think I may have had some influence.
The people I interviewed for this study all had interesting strategies for getting around the challenges of using the Good to Go website. One chose to ignore the need to go the site all together (probably not the best long-term strategy) while another avoided it by setting up auto pay at the outset.
Good to Go essentially has two homepages — after giving it a lot of study I can see why it was set up that way. The Good to Go website is hosted on WSDOT. They must have used a third party to handle the transaction engine that also sort of functioned as a homepage with links that led back to the WSDOT site. The trouble is that they were two totally different experiences. My interviewees would unpredictably toggle between the two increasing their confusion and frustration.
Good to Go has some things going it, for example, the site is easy to find with major search engines; links on the site are easy to recognize; and content is written at a 6th grade level which is standard for .gov sites. There’s also an obvious search function, lots of white space and a breadcrumb line that mostly works. That’s off to a pretty good start!
Like I said, there are two home pages with different navigation and design which is pretty confusing. The content doesn’t make it clear if a user needs an account or a pass or both. It’s also tricky to find common tasks from less common tasks because most of the content is written as lists without priority. Finally, consumer facing sites should be responsive since 39% (Jan 2018) of users are visiting via their phones.
I reviewed The Toll Roads of Orange County and EZ Drive MA. These sites couldn’t have been more different. For one, The Toll Roads is not a government site and doesn’t look like one either. Whereas EZ Drive is very much a government site. The Toll Roads site was vibrant and had multiple access points for important tasks and information. Content was conveyed in a quickly digestible way. EZ Drive didn’t make common tasks readily available from the home page and the hierarchy of information was pretty flat.
The one thing that both these sites are, that’s pretty important: they are responsive.
I interviewed 3 people to understand how they use the Good to Go website. I asked them not only about their previous experiences with Good to Go but also had them accomplish a few specific tasks at site as well. During the interviews, each of them expressed varying levels of frustration with the site. But they all had a great solution to the problem — calling customer service. Um. Oops — that’s not what we want!
“I feel like I am jumping down a rabbit hole here. I could spend another half hour and still not find what I need.”
“Wait. What? It looks like there are two homepages but with different information.”
“I was able to find what I needed on the Good to Go website and now I don’t have to go back because I set up an autopay.”
Using affinity diagramming I was able to determine the main issues with the site. For one thing the content was difficult to understand. Terminology was confusing. It was also difficult to find and then accomplish common tasks. Retracing their steps was sometimes impossible because the breadcrumbs at the top wasn’t always accurate.
The recommendations that came out of the diagramming circled around the following:Content improvements
Help users determine what type of account/pass they need by streamlining content to one simple process. Define terminology and use it consistently to avoid confusion.Design improvements
Help users login in by providing multiple options to access the login page. Use hierarchy of information design to help users find pertinent information quickly. Provide multiple access points for important tasks and information.Web development improvements
Make website responsive so users can access from their preferred device.Findings Report
For the sake of this prototyping school project, I came up with a hypothetical story: Over the years, Yelp has added many new features to their mobile app. The limitations of the original design necessitated cramming these features wherever they could fit. This created a hodge podge user experience. What specifically created an unpleasant or even frustrating Yelp experience and what could be done to make it awesome?
When reviewing the Yelp app there were quite a few opportunities for improvement. But after research, brainstorming and testing I chose to focus on creating a prototype that ramps up the homescreen to be of more value to users with contextual highlights and promotions that also showcase nearby businesses. Also I chose to take on revamping the main navigation. The solution I came up with tested really well with users predicting accurately what would be on each page.
From my own experience with Yelp, search is the most important feature. Frequently used categories as well as relevant suggestions based on timing and location are readily accessible. Drilling down on any business can take a user down a rabbit hole of information — there is simply a vast amount of content and images to help a user make an informed decision.Navigation
“Nearby” is the first item in the main nav. It’s more or less the homepage. My struggle with it is that the content on that page isn’t relevant to the term “Nearby” or what I would expect to see on a homepage either. Another item in the main nav is “ + ” symbol. This too was difficult for me to translate. The last item in the nav is “More” was a junk drawer with profile settings, about Yelp, and other miscellaneous items that didn’t relate to each other.Homepage
It’s difficult to focus on any one thing on the homepage. The “Get On Board” button ends up being the item that stands out first and it’s not clear what that even is. The “Get 10% Cash Back” ad is vague and confusing as well. The experience isn’t personalized so doesn’t feel very relevant to a user. The depth of content and capability of the app isn’t expressed well.
Google was mixed. The categories are laid out in chunks that are easy to drill into. It also has a super clean UI. However there are issues. For example, the main nav at the bottom doesn’t mention restaurants and it’s tricky to figure out how you would even access that information. The search isn’t readily accessible from any point. It’s one thing to design an experience with a going forward momentum but designing for going backwards or sideways is critical in designing as well.
Open Table has a useful sticky “Search” bar so no matter how far down the page I go I can immediately do a search. The information on the homepage is contextual — not only for location but also for the time of day. The UI is attractive and clean. Overall I preferred the experience to the others but unfortunately — there simply aren’t a lot of reviews.
Angie’s List immediately acknowledges who the user is and where they are located. Search bar is prominent. I found the l/r scrolling useful because it provides quick access to various themed lists. The UI is really clean. I like the term “Popular Categories” to explain why the content is organized the way it is.
Based on the heuristic and competitive reviews here are improvements I considered for the homepage and navigation.
From the start Yelp is creating mistrust with their users by having a confusing navigation that doesn’t explain what is actually on those pages. One of the first solutions will be finding ways to communicate effectively with accurate words and visuals.
The UI on Yelp’s homepage doesn’t make it clear what a viewer should look at first. Simplifying the amount of content while enlarging some items and reducing in size other items will help viewers see their choices in a hierarchical way. Also, The homepage is an opportunity to generate revenue by featuring promoted content that is also relevant to the user. A business can pay to be listed in “Featured Businesses,” “Hot & New,” or under “Great Deals.”
Utilizing l/r scrolling as well as down scrolling to provide quick access to various themed lists and make it easy to view a depth of content without having to visit a bunch of different pages.
Clean up the UI with white space is underrated and yet powerfully helpful for communication. After many years as a graphic designer, my eyes are trained to strike the right balance between content and space.
I asked three current Yelp users to walk through a test plan I created that would compare current usability of the Yelp app with my proposed app layout.
Testing the current Yelp app, none of the testers were able to predict what they would find when clicking any item in the main nav. By contrast each tester was successful predicting the main nav items on the proposed prototype app.
The testers weren’t sure what was going on on the current app homepage. They were especially confused by the “Get 10% Cash Back” ad. By contrast, the testers understood what each highlighted category was on the proposed prototype app.
Everything was working out great for the proposed prototype until the testers compared the experience of selecting a category. The current app has a few rows of icons at the top vs. a drop down menu on the prototype app. No one liked the drop down menu and everyone preferred the icons. Having a visual made it easy for users to predict what would happen if they tapped it.
Revise the prototype by taking out the dropdown menu and instead include a bank of icons. Also create a new test plan that further challenges the proposed prototype app. And enlist at least eight testers to make sure any issues are getting caught.
An e-commerce and social cause website to promote self-love? The Beautiful Project sold signage — vinyl graphics and framed silkscreened art with the word “Beautiful” written in reverse type that can be placed on a wall opposite of a mirror. The signage reminds a woman to be mindful of her thoughts when looking in the mirror — to turn criticism to admiration one thought at a time. The site sold these silkscreened art pieces as well as provided inspiration to focus on self-love and would have eventually offered a support forum for people who are in crisis. This was a concept that I developed on my own from start to finish.
How do you create a website that balances both a social cause and an e-commerce shop? Who are the people who would find this product useful? What is the easiest most effective way to have a shopper navigate the e-commerce flow?
This project was challenging because not only was I the artist, the product and business owner but I was also the UX designer. Wearing all these hats, I had to make sure I went into and then back out of each role. As the artist and creator of the concept, I felt emotionally connected with the target audience. As the business owner, I wanted the site to make money and succeed. As the UX designer I was focused on making the site design easy to navigate. It was quite a lot to take on and ultimately I decided that when I am ready I will take this concept and try again when I have more time.
The storytelling of each character was woven from a wide variety of contextual interviews with people who suffer from moderate to crippling self-loathing. I used this to refer back to when developing the website. Am I creating a site that can be readily understood and navigated by even people with minimal access to the internet? Does the UI reflect an openness to anyone no matter race, age or color?Information Architecture
The Information Architecture for this site was challenging because there really isn’t a precedent. The site operates as a support network as well as an e-commerce site. I felt it was important to create a site that felt inviting and supportive but also where the shopping aspect was easily found.
A flow chart that ensures that any route a user takes will bring them ultimately to complete their objective of purchasing their chosen product.
Developing wireframes for the site required delving into the best practices for e-commerce flow to get a shopper from point a to point z as easily and quickly as possible. Unfortunately, at the time of building these wireframes, I lacked the skill to create the site as responsive. When I launch this project again the site will definitely be accessible via mobile devices.
Despite having minimal experience launching a site and product or running my own e-commerce site I was pleased with the response I got. Apparently it’s pretty tricky to get any publication to actually write about your business but I had several interviews and write ups in local and national publications. I believe this is a much needed project for our society to create awareness about our internal dialog. I am eager to give it another go.
Check out the website
For the sake of this hypothetical project, the teacher of my Information Architecture class made the following story: Adventure Pet Shop has retail stores that not only sell typical pet products but also sell outdoor pet gear for people that enjoy experiencing the outdoors with their furry kids. They want to expand with an e-commerce site to sell in the US Market. However, there are already a few big pet store retailers out there to compete with.
My idea was that the path to success would be in promoting the unique products Adventure Pet sells as well as creating a fantastic online shopping experience. One component for success will be creating an information architecture that’s easy to use and reinforces the brand.
I created a card sort for users to tell me how they would group pet products. It was cool how they were fascinated specifically by the outdoor products and gave them special status in the information hierarchy. It was like they were saying “Please call out your unique selling proposition to me because it’s neat.” As long as a business’s unique selling proposition is compelling — there’s an audience willing to listen.
Another interesting part of the card sort study — having the words “cat” or “dog” in the product name created a bias. AND when a product didn’t have “cat” or “dog” in the title it created a bias by default. I think this skewed how the sorters chose to categorize things against the way they wanted things sorted. For example, “cat food” was placed under the “cat” category. However, the group “brushes” was placed in a separate category from “cat” or “dog” even though each sorter said they would prefer to search for products by animal type rather than product type.
I conducted an open card sort using 102 cards of pet products (whew!) with three very generous and opinionated pet owners (yay!). The results were unanimous in one way — they all wanted zero ambiguity. The products had to be placed under specific headings of either “cat” or “dog”. Definitely not by product type.
Each sorter put “food” as the first item under either “cat” or “dog”. Maybe I should have fed them before making them do the card sort?
I compared three other online pet supply commerce sites: Petco, PetSmart and Drs Foster & Smith.
Turns out these companies came to the same conclusion and organized their information architecture by animal type as well. One product could be found under multiple categories. And they must have been hungry too because food was the first category under each animal.
Pet apparel and outdoor products are featured more prominently in Adventure Pet navigation with all three sorters. There’s not a “Refer a friend” on competitor sites but this is an essential promotion for Adventure Pet since they are not an established national brand. “Food” and “Treats” are broken out on competitor sites but all Adventure Pet sorters combined the two under one group. If sales are not great with treats after launch this may be something to consider.
The navigation hierarchy focuses on five basic categories that make it easy to get to a section quickly and then drill down using the secondary nav that presents the vast array of products available.
Items under each main category is sorted with a balance of consideration between highest sales and popularity.
The “Adventure Gear” in the main nav prominently features Adventure Pet Store’s unique selling proposition — outdoor gear for pets.
I have designed and built a number of websites using HTML, CSS, bootstrap, and Wordpress.The sites
BC37° is an off-the-grid glamping hideaway surrounded by national parks and monuments in Kanab, Utah with Safari-style tents, luxury beds and linens as well as hot showers.
This is a wordpress website that has extensive functionality for calendar/booking, e-commerce, flexsliders, security, SEO etc.
Go to BaseCamp 37° website.
An e-commerce and social cause website that promote self-love. The Beautiful Project sells signage — vinyl graphics and framed silkscreened art with the word “Beautiful” written in reverse type that can be placed on a wall opposite of a mirror. The signage will help remind a woman to be mindful of her thoughts when looking in the mirror — to turn criticism to admiration one thought at a time. The site will sell these silkscreened art pieces as well as provide inspiration to focus on self-love as well as offer a support forum for people who are working towards loving themselves.
I designed and coded this site. The functionality is limited to an ecommerce flow demonstration. It’s my intention to build it out completely and launch.
HIGH5! is a local independently-owned full service dog-walking business providing personal and loving care for pets.
I designed and built this site using HTML/CSS as well as bootstrap.
Latino Theatre Projects creates thought-provoking theater, in the Seattle area, that showcases latino playwrights as well as actors.
What I did
I worked as a designer with another designer and two developers to create a custom wordpress site that would be easy for the client to make updates going forward.
The primary goal for the LTP site was to drive people to donate money. We wanted to make that easy from every point on the website. Another primary component was to share what their current production is and what their past productions have been. This helps to demonstrate their professionalism and experience.
The wireframes tell the story of Latino Theatre projects by highlighting their current production and showcasing in the sidebar their outstanding previous productions. The blog is also featured on the homepage with current posts demonstrating their constant engagement in latino theatre.
See all wireframes here
Check out the website.
The Continua Group is an organization that advises school districts on the latest research and methods for working with at risk youth by supporting them socially and emotionally.What I did
I designed and hand coded this site. I also did the information architecture and wireframes.
BaseCamp 37° has quite a unique selling proposition — delivering a unique luxury but natural accommodation experience in a beautiful part of Utah near the best national parks and monuments. With this in mind the client wanted to emphasize the region. It was also important to show a balance between roughing it and luxury. A classic experience harkening to the visual of being in Africa with a base camp of canvas tents where the explorers go out daily to make discoveries and then come back to relative comfort.
We settled on the idea of a distressed look to the logo — kind of a silkscreen or stamped look like on the side of shipping crate.
The tent icon went through a lot of iterations before settling on the final version. It needed to be open and inviting but also be a little private like you would be walking into a secret world.
The font needed to be lovely especially backwards. I wanted it to be a work of art in and of itself. The font style needed to transcend typographic trends and appeal to any person of any generation. The weight of the characters needed to be significant enough that it can stand out on various patterned backgrounds. The font was already high quality so only a bit of final kerning was needed to get it perfect.
I fell in love with the name The Food Fairy. It is magical and happy. The logo needed to be like Christmas morning! Like rainbows and unicorns because here is a magical solution for busy lives to eat healthy food together as a family. The name and logo also needed to fit the owner’s bubbly personality. The logo almost created itself. The placement of the magical fork and the selection of the type was where the challenge was. The font needed to be friendly, casual, approachable and not fussy.
There are some very heavy cliches with the hispanic culture. There are also over-used theater icons with the comedy and tragedy masks, a stage spotlight and the use of quotes. The type of theater that LTP produces is energetic, dynamic as well as provocative. It seemed like the emotion of their productions is what needed to be conveyed in their logo. Jagged edges flying out from a center created that sense of powerful energy.
The logo represents the multi-tiered approach to providing social emotional support. There are many aspects and factors that go into providing that support and it’s often variable, changing as well as overlapping. The center is always the same — the child who needs that support.
Lovely design is a-okay. It looks good and is pleasant to see but also can be forgettable. Meaning and depth in design gives layers to communication that linger.
Chef’n makes fun innovative kitchen gadgets. They wanted to showcase their maturity as a company with this 25th anniversary catalog. We decided on the concept of creating a Chef’n kitchen where the entire kitchen is outfitted with Chef’n gadgets. Each spread took on a different part of the kitchen to highlight new products along with the classics.
The blue and green design salt and pepper grinder was featured in In Style magazine, in their “Must Haves” section.
Brandrud is a furniture manufacturer specializing in the needs of the healthcare industry.
These images are of the showroom that Brandrud had at a NeoCon Exhibition. They won “Best in Show” for the exhibit. In fact, the judges, who typically never talk while reviewing each exhibit, asked many questions about the lightbox shown in the first image.
The lightbox was 20′ long. It was constructed to hold image transparencies. The concept that I developed was to illustrate both the aspirational and the practical. Some of the transparencies showed the lofty aspiration to create furniture that is so enjoyable a user could imagine being where they dreamed rather than in the waiting room of a hospital or a doctor’s office. The other transparencies demonstrated Brandrud’s intensive R&D specializing in furniture for medical facilities.
Brandrud had an extensive line of furniture designed specifically for the healthcare and educational industries. Their furniture was functional as well as attractive. They needed a catalog that visually demonstrated that they were the innovators. Everything from the art direction of the photography to the typeface of the content demonstrated a high level of quality that simply had never been seen before in this industry.
FareStart celebrated 20 years of transforming lives through culinary job training with a big party. The who’s who of local cuisine and wineries shared exquisite small tastes and fruit-forward sips for guests. It was an epic sold out event for a wonderfully successful local non-profit.
Not too many designers can say they had the pleasure of designing an invitation to a semi-formal Groundhog Day party. Guests were encouraged to choose their dress based on whether they thought the Groundhog would see his shadow or not. Black or spring colors. I created an invite that reflected that choice with half the tree bare and the other with budding leaves.
For National Teacher Appreciation Day, The Seattle Times received a wonderful outpouring of stories about amazing teachers and their lifelong influence. Traditionally, ST published a full page ad giving thanks to teachers for their efforts. This particular year I proposed that it was time to move beyond images of chalkboard written messages and shiny apples and do something both meaningful for teachers as well as those of us who have been inspired by teachers. The ad encouraged readers to go to The Seattle Times facebook page and write a bit about a teacher that inspired them. By the end of the week, hundreds had written in.
Every year The Seattle Times in collaboration with the Puyallup Fair publish a three-part education campaign targeting school-aged children with a particular theme. This year’s theme, Physics, matched quite well with the events of The Puyallup Fair.
Every year The Seattle Times in collaboration with the Puyallup Fair publish a three-part education campaign targeting school-aged children with a particular theme. This year’s theme, Glee, centered around how music and other joyful experiences can affect your brain.
This was FUN! An annual report as an infographic poster? Heck yeah! AND FareStart (which is a fantastic non-profit) saved quite a bit on printing costs and gave their investors the financials and year in review in a compelling refreshing format.
A marine ecosystem health program. I chose kelp because the health of kelp forests is a primary measure to gauge the health of the Salish Sea overall.
An odor-eliminator spray.
A company that provides dynamic solutions for the development of leaders, teams and organizations.